Knowledge CentreWe know that getting clear advice on how to make the most of your website can be a minefield. That's why we have compiled a series of free reports covering common topics and questions with regards to a good and effective web site. These reports go through the different stages of planning, building and promoting a website.
- Planning your website
- Common website pitfalls
- Site accessibility
- Measuring site success
- Getting your desired visitors to your site
- Sticky content for your site
- Building a database driven website
- Adding interactive content to your site
- Advertising your website
- Glossary of terminology
(1) Planning your website. Before even thinking of how to code your website, you need to plan it first. This guide looks at the options.
(2) Common pitfalls to avoid. Inevitably there will be mistakes made with any venture; here are some of the most common pitfalls.
(3) Accessibility. When designing a web site it is important to ensure that it is accessible to the widest possible audience. Our article on accessibility covers the key aspects you should take into consideration whilst creating your site.
(4) Measuring success. Once your site is built, how do you know what success looks like, and how to measure it?
(5)Getting relevant visitors to your site. For a list of some clear steps that you can take today to improve the performance of your web site in the search engines, why not take a look at our search engine marketing report.
(6) Sticky content and success. Once you have visitors to your site, you'll want to keep them there, and keep them returning. This guide looks at how to achieve that.
(7) Building a database driven website. This guide gives you some advice on how to plan and decide on the technology you use to build a database driven site.
(8) Adding interactive content to your site. What interactive content should you add to your site, and what are the reasons for doing so?
(9) Advertising your website. Ideas on where to advertise your website, both on a free and paid for basis.
(10) We have also produced our own Glossary of some of the web terminology you will hear used.