Measuring SuccessOnce your site is up and running, you will need to monitor who is visiting your website, and what they are doing whilst there. This will enable you to get a good feel for how people are using (or not using) your web site, and give you clues as to what is working well and what you could to improve other aspects of your site.
If you have access to your weblogs and some tools to interpret them, this will provide some useful information that you can access on your site.
However it is recommended that you use some bespoke tracking code on your site to measure traffic more accurately. One such tool is eHits.
You can measure many things with such software, including:
- Total page views
- Views per page
- Top entry pages
- Top exit pages
- User journeys
- Unique visits
- Visitor countries
- Top search phrases
- Top referrers
You should look at all these various reports to get a good feel as to how people are finding your site and what they are doing once they have reached your site.
In terms of measuring success, you might like to set yourself targets - for instance to have 1,000 visits a week after six months of running your site. If you are selling a tangible product on your site, you might decide a more suitable target would be to have a 2% conversion rate between a visitor to your site and a purchase of your product being made.
Setting focussed targets specific to your site and your market would be an excellent method of keeping your sights on getting what you want out of your website.
Please contact us to discuss how best to measure the success of your site and help with setting up and monitoring your website success.
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